Whether fate or a happy accident, a sixteen year-old Matt Stuller, intent on avoiding the library, wandered in to a downtown Lafayette, Louisiana jewelry store. Interested in purchasing a ring for his girlfriend at the time, the jeweler allowed him to set up a teen account that he could pay off, which he did by working in the store: sweeping the floor, taking out the trash, and cleaning cases. It wasn’t long, however, before his natural curiosity for how things work led him to forge a bond with the bench jeweler, where he began learning the craft of making jewelry. Having experienced the obstacles and trials faced by a jeweler every day - and being admittedly impatient by nature - Matt noticed that the industry was lacking two things: excellent customer service and fast delivery.